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General Overview

A quick glance at some of the most relevant delivery metrics for your selected brands

Best and Worst Campaigns

Best campaign: A selection of the best high volume and segmented campaigns based upon their inbox placement and read rates

Worst campaign: A selection of the worst high volume and segmented campaigns based upon the number of recipients who had the opportunity to read the campaign's messages, but did not

Campaign Counts

The total number of distinct campaigns sent by the brand on the specified days

Volume

The total number of projected messages sent by the brand on the specified days

Message Engagement

Read: The percentage of recipients who are reading the brand’s messages

Read+Delete: The percentage of recipients who read the brand's messages and subsequently deleted them

Delete: The percentage of recipients who deleted the brand's messages without ever reading them

Sender Metrics

Sends Per Day: The average number of distinct campaigns sent by the brand per day

Most Active Send Day: The day of the week that the brand sends the majority of its campaigns

Most Active Send Time: The time of day that the brand sends the majority of its email campaigns

Note: All times are displayed in your own local timezone.

Subject Word Performance

Performance Table: A comparison of the top words used by the specified brand and the comparison brand’s campaigns with those same words

Note: Brands that did not use the word in their subject lines will have no data within that particular table cell.

Word Cloud: Each brand’s Word Cloud represents the most commonly used words within their subject lines. The larger the word, the more often it was used.

Website Snapshot

A snapshot of the brand’s primary homepage every day, which allows you to track how campaigns and a brand’s homepage offers may (or may not) be related

Sample Creatives

A sampling of the most recent message creatives for the brand

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