IntelliSeed™ vs traditional seed: What is the difference and how should you send to them? Use this article as a guide to expand your view of the inbox.
What is the difference between the seed list and the IntelliSeed™ List?
Our traditional seed list consists of email accounts that are used purely for testing email delivery and inbox placement. Our seed list provides coverage across 72 ISPs (whereas the panel covers 42 ISPs). The seed list provides a high-level view of inboxing and can help to identify email authentication issues, IP performance, and domain reputation.
The IntelliX AI Network™ is groundbreaking technology that uses machine-learning to create simulated users modeled on the behavior of over 2 million actual Internet users. These virtual users can automatically subscribe themselves to email lists, interact with emails using real behavior attributes, browse websites, and in the near future even make purchases and take many other online actions. As ISPs look to engagement in making inbox placement decisions, the IntelliX AI Network™ user experience provides a realistic view of inbox performance.
For Inbox Tracker clients, we offer the IntelliSeed™ List, the pioneer of smart-seed monitoring technology. The IntelliSeed™ List allows clients to deploy virtual users from the IntelliX AI Network™ directly into their email lists, providing unparalleled control, and the only behavior-
based insights into Gmail.
Where do I download the IntelliSeed™ List?
Simply navigate to the Settings cog in the top right corner of Inbox Tracker. You'll see the option to select either list:
When should I send to the seed list vs. the IntelliSeed™ List?
The Seed list should be used with campaigns that have new creatives or templates. If you have a highly segmented message going to a small number of panelists, the seed list will also help determine the deliverability on those lower volume campaigns. If your campaign has multiple versions, only send the Seed list with one of them.
The IntelliSeed™ List should be treated like real subscribers. Start by incorporating them into your regular deployments, and then apply your normal segmentation strategy to the IntelliSeed™ addresses. Because they will engage with your messages, you want them to be seamlessly incorporated with your actual audience.
Can I send to both the seed list and the IntelliSeed™ List?
Yes, you can. If your IntelliSeed™ List has been incorporated into your regular campaign schedule, you can add the seed list to a deployment for additional information. The seed list should not be included on every send.
You can check your seed event limit and usage under your Account Settings. There is no limit on sends to the IntelliSeed™ List.
Tips & Tricks:
- Do consider your list size by ISP before deploying the IntelliSeeds™. The number of IntelliSeed™ addresses should not change your list size by more than 1%. If our list is larger than needed, you can split the list and deploy it in smaller numbers over a few weeks. Always include the very last record in the list with every send, it's a key value that links your send to your Inbox Tracker account.
- We recommend randomizing the list when you segment out records to ensure you get an even slice of engagement. Check out this tool to help you randomize! https://www.browserling.com/tools/random-lines
- Do not force the full IntelliSeed™ List into every send (unless this cadence is representative of your actual sending practices).
- There is no limit on how often you can send to the IntelliSeed™ List, but remember, treat them like users on your mailing list and your segmentation should take care of the rest.
- IntelliSeed™ List is ideal for A/B testing. With the IntelliX AI Network™ if a campaign goes to SPAM, the ISP put it there.
Do deploy the list in its entirety. Our system will not pick up accurate results from a split seed list.
Do include the seed list with your entire send. The only time the seed list should be deployed by itself is to test out new creatives on a campaign. If you are doing a test, avoid using the word "Test" in the subject line.
- Do not send the seed list with every campaign.
- Do not send the seed list with automated or transactional campaigns.
Do not use the seed list alone to warm up an IP.
- 3 to 5 seed sends a week is sufficient for most senders.
- Always use the most recent EDS seed list in your deployments. You will receive an email notification when the updated seed list is available.
- For best seed performance, distribute the seeds equally throughout your entire send. Try to avoid placing the entire seed list by itself in front of a send or at the end of a send.
- Periodically check your ESP's suppression list to make sure that none of the seed addresses have bounces or are blocked from being sent.